酿酒
釀酒
양주
LIQUOR MAKING
2009年
4期
15-17
,共3页
样板市场%文化品牌%聚焦与包围战略
樣闆市場%文化品牌%聚焦與包圍戰略
양판시장%문화품패%취초여포위전략
model market%cultural brands%focus and siege strategy
市场开发策略是白酒企业整体市场运作的核心问题,关键的策略是市场逐步开发与抓好样板市场,打造高端品牌,以文化为先导,运用市场聚焦与包围战略的选择.企业年度市场的重点在哪里?毕竟,市场营销一般先依照有限的资源集中使用、集中优势资源、市场各个击破,以点带面,全面发展的策略进行.
市場開髮策略是白酒企業整體市場運作的覈心問題,關鍵的策略是市場逐步開髮與抓好樣闆市場,打造高耑品牌,以文化為先導,運用市場聚焦與包圍戰略的選擇.企業年度市場的重點在哪裏?畢竟,市場營銷一般先依照有限的資源集中使用、集中優勢資源、市場各箇擊破,以點帶麵,全麵髮展的策略進行.
시장개발책략시백주기업정체시장운작적핵심문제,관건적책략시시장축보개발여조호양판시장,타조고단품패,이문화위선도,운용시장취초여포위전략적선택.기업년도시장적중점재나리?필경,시장영소일반선의조유한적자원집중사용、집중우세자원、시장각개격파,이점대면,전면발전적책략진행.
market development strategy is the core issue for the operation of liquor enterprise market policy as a whole.The key strategy is to gradually develope the market and to set a good example,as well as to create high-end brands,to adopt the market focus and siege methods under the guidance of the culture.What is the emphasis of enterprises' annual marketing? After all,marketing should be first in accordance with the use of limited resources,make full uses of predominant resources,after that make each breakthrough,and then a point to face,and finally all-round development.
