商业经济
商業經濟
상업경제
BUSINESS ECONOMY
2011年
21期
69-70,80
,共3页
自贡市%盐都文化%盐都特色旅游产品%营销策划
自貢市%鹽都文化%鹽都特色旅遊產品%營銷策劃
자공시%염도문화%염도특색여유산품%영소책화
Zigong City%culture of Salt Capital%special tourism product of Salt Capital%marketing planning
盐都特色旅游产品是自贡盐文化的标志性建筑之一，它既是千年盐都的文化缩影，又承载了自贡盐文化持续发展的重任。自贡市应抓住盐都特色，拓宽发展领域，拓展客源市场，将千年盐都历史文化融入到盐都特色旅游产品经营中，大力推进重大旅游项目建设，积极探索“政府引导、企业经营、市场运作”模式；实现自贡盐文化特色旅游产品与保护自贡独有文化遗产的结合，使盐都特色旅游产品焕发新的生命。
鹽都特色旅遊產品是自貢鹽文化的標誌性建築之一，它既是韆年鹽都的文化縮影，又承載瞭自貢鹽文化持續髮展的重任。自貢市應抓住鹽都特色，拓寬髮展領域，拓展客源市場，將韆年鹽都歷史文化融入到鹽都特色旅遊產品經營中，大力推進重大旅遊項目建設，積極探索“政府引導、企業經營、市場運作”模式；實現自貢鹽文化特色旅遊產品與保護自貢獨有文化遺產的結閤，使鹽都特色旅遊產品煥髮新的生命。
염도특색여유산품시자공염문화적표지성건축지일，타기시천년염도적문화축영，우승재료자공염문화지속발전적중임。자공시응조주염도특색，탁관발전영역，탁전객원시장，장천년염도역사문화융입도염도특색여유산품경영중，대력추진중대여유항목건설，적겁탐색“정부인도、기업경영、시장운작”모식；실현자공염문화특색여유산품여보호자공독유문화유산적결합，사염도특색여유산품환발신적생명。
Special tourism product of Salt Capital is one of symbols salt culture in Zigong City, which is a miniature of salt culture for more than a thousand years and carries the vital responsibility of advancing its salt culture. The government should expand its development ranges and tourist market based on its characteristics, integrate the thousand-year salt culture into its special tourism products, construct great tourism projects, actively explore the model of government directing, enterprise practicing, and marketing operating, and finally reach the combination of its special tourism products and salt-culture heritage to enliven the Salt Capital.
