CAJ | 학술논문

随着竞技体育职业化的发展,运动员的形象如何显得尤为重要.大众传媒在运动员的形象塑造中有着独特的优势.文章阐述了职业运动员形象塑造的意义,提出了塑造运动员形象的4条媒体策略：一要善于＂炒作＂;二要尽量给媒体提供更多的采访空间和新闻服务;三要全面提高应对媒体的能力;四要提高运动员的文明礼仪修养.
수착경기체육직업화적발전,운동원적형상여하현득우위중요.대음전매재운동원적형상소조중유착독특적우세.문장천술료직업운동원형상소조적의의,제출료소조운동원형상적4조매체책략：일요선우＂초작＂;이요진량급매체제공경다적채방공간화신문복무;삼요전면제고응대매체적능력;사요제고운동원적문명례의수양.
It is important how the image of athletes with the development of professional sports.The mass media has a unique advantage in shaping the image of athletes.The thesis elaborates the significance of image-building and four media strategies for image-building were put forward ： First,we must be good at ＂speculation＂.Second,as far as possible to provide more interview space and service for media.Third,improve the ability to deal with the media.Fourth,improve the athlete＇s civilized manners.