CAJ | 학술논문

以往教师对市场营销课程的讲授多偏重对一般营销理论的普适性和通用性的讲授,缺乏学生实践应用环节。本研究从企业实际出发,对流通、运输相关企业进行调研,探索目前流通、运输相关企业中的营销典型工作岗位应具备的专业行动能力,为进一步明确运输市场营销课程教学内容提供有力依据。
이왕교사대시장영소과정적강수다편중대일반영소이론적보괄성화통용성적강수,결핍학생실천응용배절。본연구종기업실제출발,대류통、운수상관기업진행조연,탐색목전류통、운수상관기업중적영소전형공작강위응구비적전업행동능력,위진일보명학운수시장영소과정교학내용제공유력의거。
Previous marketing courses have put more emphasis on the general theory,which missed practical application areas.The survey research begins with the reality of enterprises and is conducted with physical distribution and transportation-related businesses in corresponding to the typical jobs with the needs of the ability to act professionally,which can provide effective basis for clearing in further the marketing course content.