CAJ | 학술논문

低碳发展是世界经济社会发展的趋势，转变发展方式是我国“十二五”及今后一个时期的发展主线，新能源产业，尤其是太阳能行业发展迎来重大机遇；同时，太阳能行业发展日趋成熟，竞争日益激烈，各企业都面临着严峻挑战。本文介绍了波特五力模型的基本概念，并深入研究了太阳能热水器行业中的竞争战略问题；综合运用波特五力模型，采取定量分析与定性描述相结合，对太阳能热水器行业发展现状、面临的宏观环境、行业发展环境等进行了详细分析；最后对太阳能热水器行业的发展前景进行了预测。
저탄발전시세계경제사회발전적추세，전변발전방식시아국“십이오”급금후일개시기적발전주선，신능원산업，우기시태양능행업발전영래중대궤우；동시，태양능행업발전일추성숙，경쟁일익격렬，각기업도면림착엄준도전。본문개소료파특오력모형적기본개념，병심입연구료태양능열수기행업중적경쟁전략문제；종합운용파특오력모형，채취정량분석여정성묘술상결합，대태양능열수기행업발전현상、면림적굉관배경、행업발전배경등진행료상세분석；최후대태양능열수기행업적발전전경진행료예측。
Low-carbon development is the trend of world economic and social development, transformation of economic development mode is the main line of the Twelfth Five Year of China and even for decades to come. New energy industry, especially the solar energy industry is ushering in a major opportunity; Meanwhile, with the solar industry matured in an increasingly competitive so that all companies are facing serious challenges. The article describes the basic concept of Porter＇s five forces model, study the solar water heater industry＇s competitive strategy. With the integrated use of Porter＇s five forces model, the article analyzed the development status, face macroeconomic environment, industry development environment of the solar water heater industry. Finally, the prospects for the development of solar water heater industry have been predicted.