CAJ | 학술논문

随着我国旅游业的迅速发展，各区域之间的竞争也日益加剧。如何塑造品牌，提升竞争力，已经成为各地域及其旅游企业面对的一个很现实的问题。目前，从国内外来看，实行旅游企业集团化经营，就是一种提升核心竞争力的有效发展模式。
수착아국여유업적신속발전，각구역지간적경쟁야일익가극。여하소조품패，제승경쟁력，이경성위각지역급기여유기업면대적일개흔현실적문제。목전，종국내외래간，실행여유기업집단화경영，취시일충제승핵심경쟁력적유효발전모식。
Along with the rapid development of tourism in our country, regional competition are also aggravating. How to build brands and enhance competitiveness has become a real problem. Judging from home and abroad, the operation of enterprise management is an effective development model to improve the competitiveness.