CAJ | 학술논문

通过对遵义和重庆两地红色旅游市场的实地考察，从旅游者的年龄、职业和知识结构三方面比较了两者的差异性，并分析了红色旅游区内红色文物的展示、景区的基础设施、导游讲解的生动性、红色旅游的体验参与活动、革命思想教育的效果、红色旅游商品的丰富度等影响因素对不同旅游客源市场的影响程度，进而从红色旅游市场开发和红色旅游产品设计两个层面提出了遵义和重庆两地发展红色旅游的可持续发展策略。
통과대준의화중경량지홍색여유시장적실지고찰，종여유자적년령、직업화지식결구삼방면비교료량자적차이성，병분석료홍색여유구내홍색문물적전시、경구적기출설시、도유강해적생동성、홍색여유적체험삼여활동、혁명사상교육적효과、홍색여유상품적봉부도등영향인소대불동여유객원시장적영향정도，진이종홍색여유시장개발화홍색여유산품설계량개층면제출료준의화중경량지발전홍색여유적가지속발전책략。
Based on the field research in Zunyi and Chongqing, the paper compares the differences in three aspects tourists age, occupation and knowledge structure, and analyzes the influence on differences tourist market of the factors, such as the display of the red culture, the infrastructure in red tourism scenic, the vitality of tour guide, the experience in the red tourism activities and the effect of education in revolutionary ideology as well as the richness of red tourism goods, then the paper puts forward the red tourism sustalnable development strategy in Zunyi and Chongqing through the red tourism market development and red tourism product design.