CAJ | 학술논문

该文根据对北京周边森林旅游及其市场营销现状的调查分析，结合森林旅游的特点，提出了北京森林旅游市场营销的策略.其中包括加强专业人员的引进和培训、提高森林旅游产品的质量、注重营销的特色性、做好联合营销、利用网络促销、开展关系营销等.
해문근거대북경주변삼림여유급기시장영소현상적조사분석，결합삼림여유적특점，제출료북경삼림여유시장영소적책략.기중포괄가강전업인원적인진화배훈、제고삼림여유산품적질량、주중영소적특색성、주호연합영소、이용망락촉소、개전관계영소등.
In this paper ,in light of the marketing analyses and the present situation of the forest parks around Beijing ,combining the characterstics of forestry tourism ,some marketing strategies are raised ,such as enhancing professional person's training and recruiting, improving the product quality of forestry tourism, paying attention to special marketing,being good at united marketing, and developing network marketing,etc.