CAJ | 학술논문

在比较中外对“跨媒体”理解差异的基础上，论述Hayes对“跨媒体”四个阶段的理解，及其对中国“跨媒体”未来发展方向的启示，提出“跨媒体”内容创作的一些思考。对于国内同行来说，如果能学习国外对于Crossmedia的理解以及操作，对于新媒体时代中国传统媒体和新媒体之间密切互动、促进双方的资源整合与共享、充分发挥新媒体的特性，具有重要的借鉴意义。
재비교중외대“과매체”리해차이적기출상，논술Hayes대“과매체”사개계단적리해，급기대중국“과매체”미래발전방향적계시，제출“과매체”내용창작적일사사고。대우국내동행래설，여과능학습국외대우Crossmedia적리해이급조작，대우신매체시대중국전통매체화신매체지간밀절호동、촉진쌍방적자원정합여공향、충분발휘신매체적특성，구유중요적차감의의。
The differences of understanding in cross-media between China and abroad were compared and Hayes＇s views of four stages in cross-media were discussed. Some strategies in cross-media content creation were proposed to provide enlightenment for the development of cross-media in China. This is important to the close interaction between traditional media and new media and it can promote their sharing of resources.