CAJ | 학술논문

英语广告创作对产品的国际化推广起着至关重要的作用,广告写作的关键是能引起受者的注意,使受者产生兴趣并有购买的欲望,巧用语音策略是广告写作的重要技巧,本文将从拟声法、押韵法和谐音双关法三个方面探讨英语广告写作的语音策略,以期对英语广告创作有所启示。
영어엄고창작대산품적국제화추엄기착지관중요적작용,엄고사작적관건시능인기수자적주의,사수자산생흥취병유구매적욕망,교용어음책략시엄고사작적중요기교,본문장종의성법、압운법화해음쌍관법삼개방면탐토영어엄고사작적어음책략,이기대영어엄고창작유소계시。
Writing for English advertisement plays a vital role in promoting products in international market.The key to a successful advertisement is to attract receivers＇ attention,raise their interest and stimulate them to buy the product.Using phonetic means is one of the effective strategies.This paper will discuss phonetic strategies from three parts：onomatopoeia,rhyme and homophone,with the hope to inspire creative design of English advertisement.