广西工学院学报
廣西工學院學報
엄서공학원학보
JOURNAL OF GUANGXI UNIVERSITY OF TECHNOLOGY
2011年
4期
79-83,94
,共6页
医药市场%博弈%不完全信息%人际关系
醫藥市場%博弈%不完全信息%人際關繫
의약시장%박혁%불완전신식%인제관계
pharmaceutical markets%game%incomplete information%personal relations
企业人际关系是企业所占据的无形资源的一部分,通常被定义为一种关系资本,考察关系资本对于企业的价值是经济学领域的重要问题.研究在一个不完全信息医药博弈模型的基础上,对人际关系所带来的收益进行考量。结果证明:在信息不完全的博弈中,人际关系能够增加信息劣势者的当期收益,并且有助于减少商业贿赂行为的发生.
企業人際關繫是企業所佔據的無形資源的一部分,通常被定義為一種關繫資本,攷察關繫資本對于企業的價值是經濟學領域的重要問題.研究在一箇不完全信息醫藥博弈模型的基礎上,對人際關繫所帶來的收益進行攷量。結果證明:在信息不完全的博弈中,人際關繫能夠增加信息劣勢者的噹期收益,併且有助于減少商業賄賂行為的髮生.
기업인제관계시기업소점거적무형자원적일부분,통상피정의위일충관계자본,고찰관계자본대우기업적개치시경제학영역적중요문제.연구재일개불완전신식의약박혁모형적기출상,대인제관계소대래적수익진행고량。결과증명:재신식불완전적박혁중,인제관계능구증가신식열세자적당기수익,병차유조우감소상업회뢰행위적발생.
Personal relations,usually identified as "Relationship Capital", are considered part of intangible resources owned by corporations, and has been an important issue in some economic areas. This article analyzed returns from personal relations based on a game between pharmaceuticals and hospitals with incomplete information. Its conclusions showed that the player in disadvantage benefits from personal relations. Besides, existences of personal relations are helpful to reduce commercial briberies.