CAJ | 학술논문

随着当前我国高校毕业生的逐年增加,大学生就业难的问题正日益成为社会各界关注的焦点。在就业相对不易的背景下,社会各界对大学生创业给予了充分的关注,并努力为大学生创业构建良好的创业环境。本文以大学生创立企业的环境分析为起点,按照传统战略管理的基本思想,结合当前大学生创业的基本情况对大学生创业的内外部环境进行分析,并以SWOT模型为基础来分析大学生创业过程中所面临的宏微观环境,以期为当前我国大学生的创业提供借鉴和参考。
수착당전아국고교필업생적축년증가,대학생취업난적문제정일익성위사회각계관주적초점。재취업상대불역적배경하,사회각계대대학생창업급여료충분적관주,병노력위대학생창업구건량호적창업배경。본문이대학생창립기업적배경분석위기점,안조전통전략관리적기본사상,결합당전대학생창업적기본정황대대학생창업적내외부배경진행분석,병이SWOT모형위기출래분석대학생창업과정중소면림적굉미관배경,이기위당전아국대학생적창업제공차감화삼고。
With steady yearly growth of university graduates,their umemployment problem is increasingly become the focus in soceity.In thisbackground,society has given full attention and efforts to business starting environment.The paper focuses on environment analysis of businesses which are set up by undergraduates.Under the basic thoughts of strategic management and in line with the entrepreneurial basic conditions of the current university students,the author analyzes the internal and external environment for those businesses,and studies the macro the microeconomic environment based on swot model analysis.It aims at providing university students with reference while starting a business.