CAJ | 학술논문

随着互联网的普及和网络舆论的广泛传播,网络舆论集群行为呈愈演愈烈之势。构建了网络舆论集群行为的动态仿真模型,并进行系统可视化仿真,以期为形成有效的网络舆论集群行为调控机制指明方向。该研究对于正确理解网络舆论集群行为的发生、演变规律和传导路径,为管理层进行合适的时机和防控策略选择提供直观和有价值的参考,对网络社会舆论的良性运行有着重要的现实意义。
수착호련망적보급화망락여론적엄범전파,망락여론집군행위정유연유렬지세。구건료망락여론집군행위적동태방진모형,병진행계통가시화방진,이기위형성유효적망락여론집군행위조공궤제지명방향。해연구대우정학리해망락여론집군행위적발생、연변규률화전도로경,위관리층진행합괄적시궤화방공책략선택제공직관화유개치적삼고,대망락사회여론적량성운행유착중요적현실의의。
With the popularity of the Internet and the widespread of network public opinion,clustering behavior of network public opinion is getting intensified.Network behavior is different from the media cluster on the organizational behavior of social groups in the traditional sense,and it is the copy,extension and innovation of the latter on the Internet.As a special phenomenon of public opinion,the clustering behavior of the network opinion has its own unique characteristics and mechanisms of its generation and growth.This paper deeply analyses the characteristics and development path of clustering behavior of the network public opinion,and builds a propagation and evolution model and makes a visualization simulation system,with a view to forming an effective control mechanism for network public clustering behavior.The research has an important practical significance on a correct understanding of the occurrence,evolution and conduction path of network clustering behavior.It will provide intuitive and valuable reference for the manager to choose the right time and make control strategies.And it is meaningful to the sound operation of the network social opinion.