哈尔滨体育学院学报
哈爾濱體育學院學報
합이빈체육학원학보
JOURNAL OF HARBIN PHYSICAL EDUCATION INSTITUTE
2011年
4期
68-71
,共4页
高校%高水平运动队%赞助%运行机制
高校%高水平運動隊%讚助%運行機製
고교%고수평운동대%찬조%운행궤제
College%High-level sports teams%Sponsorship%Operation mechanism
运用体育经济学、体育产业、体育管理学等相关理论,采用文献资料法、专家访谈法和逻辑分析法等,对宁波大学高水平运动队赞助发展的现状进行了深入剖析,指出宁波大学高水平运动队赞助中存在的诸多影响因素及亟待解决的问题,因此本文结合了目前高校高水平运动队赞助面临的发展契机,提出相应的发展对策及运行机制,为促进宁波大学及各高校高水平运动队的健康发展提供理论与实践依据的参考。
運用體育經濟學、體育產業、體育管理學等相關理論,採用文獻資料法、專傢訪談法和邏輯分析法等,對寧波大學高水平運動隊讚助髮展的現狀進行瞭深入剖析,指齣寧波大學高水平運動隊讚助中存在的諸多影響因素及亟待解決的問題,因此本文結閤瞭目前高校高水平運動隊讚助麵臨的髮展契機,提齣相應的髮展對策及運行機製,為促進寧波大學及各高校高水平運動隊的健康髮展提供理論與實踐依據的參攷。
운용체육경제학、체육산업、체육관이학등상관이론,채용문헌자료법、전가방담법화라집분석법등,대저파대학고수평운동대찬조발전적현상진행료심입부석,지출저파대학고수평운동대찬조중존재적제다영향인소급극대해결적문제,인차본문결합료목전고교고수평운동대찬조면림적발전계궤,제출상응적발전대책급운행궤제,위촉진저파대학급각고교고수평운동대적건강발전제공이론여실천의거적삼고。
Referring to relevant theories of sports economics,sports industry and sports administration,as well as adopting the method of documentation,expert interview and logical analysis,the author goes deep into the developing status quo of the sponsorship in high-level sports teams of Ningbo University and points out the existing influencing factors and questions urgent to be solved.Therefore,this paper put forward corresponding measures of development and the operation mechanism with a combination of the opportunities for the development of the sponsorship in high-level sports team of colleges,to provide the healthy development of the high-level sports teams in Ningbo University and other universities with theoretical and empirical basis and reference.