CAJ | 학술논문

随着中国经济与文化的发展，语码转换频繁出现在汉语广告中。语码转换作为语言接触的常见现象引起了来自不同领域的关注。本文在以往学者对语码转换研究的基础上，运用Verschueren提出的顺应论对汉语广告语中语码转换的顺应性进行了分析。
수착중국경제여문화적발전，어마전환빈번출현재한어엄고중。어마전환작위어언접촉적상견현상인기료래자불동영역적관주。본문재이왕학자대어마전환연구적기출상，운용Verschueren제출적순응론대한어엄고어중어마전환적순응성진행료분석。
Code-switching has aroused great attention from various fields. With the development of Chinese economy and culture, code-switching is frequently appearing in Chinese advertisements. Based on the previous studies, this paper intends to apply Verschueren＇ s adaptation theory to the analysis of Chinese-English code-switching in Chinese advertise- ments.