CAJ | 학술논문

近年来，我国的高等教育取得了长足的发展，无论从各种层次的学校数量、在校生规模，还是教学质量都取得了令人可喜的成绩。但是，大量高校毕业生特别是营销管理类学生难以找到合适的就业岗位，究其原因主要是毕业生的规格和质量不能满足企业生产经营的需要。文章分析了当前市场营销专业在实践能力培养方面的误区，并提出了具体的培养途径。
근년래，아국적고등교육취득료장족적발전，무론종각충층차적학교수량、재교생규모，환시교학질량도취득료령인가희적성적。단시，대량고교필업생특별시영소관리류학생난이조도합괄적취업강위，구기원인주요시필업생적규격화질량불능만족기업생산경영적수요。문장분석료당전시장영소전업재실천능력배양방면적오구，병제출료구체적배양도경。
In recent years, China＇s higher education has made great progress, In the number of schools at all levels, students at school, and the quality of teaching has made gratifying results. But, a large number of college graduates of marketing and management students are difficult to find a right jobs, The reason is the quality of graduates can not meet the needs of production and operation. So the author explained the composition of the ability of marketing practice, Then analyzed the mistakes of the marketing in practical capacity-building, and proposed the Develop ways to practical capacity-building of marketing students in university.