CAJ | 학술논문

　　2011年腾讯公司推出微信，大多数媒体还认为这是一款交互式社交类软件，谁也没有意识到，截止2013年1月微信注册用户量已经突破3亿，成为亚洲地区最大用户群体的移动即时通讯软件，而让传统媒体和新媒体更无法预料的是，微信成为了一个巨大自媒体平台，其交互式传播和传播黏性让传统媒体望尘莫及。越来越多的人意识到，微信将成为继微博之后另外一个新媒体平台。纸媒对于新媒体既竞争又相容，其对微信的心态也比较矛盾，若摒弃这个平台，很可能在新一轮的媒体变革中处于弱势，而融合这个平台，纸媒运营自己的微信公共账号，又不知如何入手。而值得注意的是，而近两年，一些纸媒已经开始尝试运营自己的微信公众账户，在增强影响力和互动上做出了积极的探索，本文旨在梳理一些纸媒公共账号运营的特点，希望给纸媒运营微信公共账号以一定的借鉴。
　　2011년등신공사추출미신，대다수매체환인위저시일관교호식사교류연건，수야몰유의식도，절지2013년1월미신주책용호량이경돌파3억，성위아주지구최대용호군체적이동즉시통신연건，이양전통매체화신매체경무법예료적시，미신성위료일개거대자매체평태，기교호식전파화전파점성양전통매체망진막급。월래월다적인의식도，미신장성위계미박지후령외일개신매체평태。지매대우신매체기경쟁우상용，기대미신적심태야비교모순，약병기저개평태，흔가능재신일륜적매체변혁중처우약세，이융합저개평태，지매운영자기적미신공공장호，우불지여하입수。이치득주의적시，이근량년，일사지매이경개시상시운영자기적미신공음장호，재증강영향력화호동상주출료적겁적탐색，본문지재소리일사지매공공장호운영적특점，희망급지매운영미신공공장호이일정적차감。
In 2011, the Tencent Inc introduced the micro message, most of the media also think it is an interactive social software, who also not aware, 2013 January, micro message registered users has exceeded 300,000,000, become the largest mobile user groups in Asia, instant messaging software, and let the traditional media and new media more unexpected is, micro message has become a huge media platform, the interactive communication and dissemination of traditional media had not sticky. More and more people realize, micro message will become a micro-blog after another new media platform. Print the new media both competition and want to melt, the micro message mentality is more contradictory, if abandon this platform, is likely to be weak in the new round of reform of the media, and the fusion of this platform, micro message public account print operating their own, and do not know how to start. It is worth noting, over the last two years, some media have begun to try operation micro message public account in own, made positive exploration enhanced the influence and interaction, this paper aims to sort out some characteristics of media public account operation, want to print operation micro message public account to be used for reference.