CAJ | 학술논문

信息化时代的到来深刻影响着人们的日常生活和审美情趣,文化产业的创意化、数字化趋势必将导致文化产业的存在形态和发展走向发生革命性变化,也必然使当代文化品牌建设打上数字文化、文化创意的深刻烙印。齐鲁蓝色海洋文化资源保护和文化品牌打造要积极顺应文化产业数字化的趋势,结合自己的文化优势、产业格局、生活习惯,发挥后发优势,自觉培植文化产业发展的新生长点,努力打造高附加值、高科技含量的数字化文化产业品牌。
신식화시대적도래심각영향착인문적일상생활화심미정취,문화산업적창의화、수자화추세필장도치문화산업적존재형태화발전주향발생혁명성변화,야필연사당대문화품패건설타상수자문화、문화창의적심각락인。제로람색해양문화자원보호화문화품패타조요적겁순응문화산업수자화적추세,결합자기적문화우세、산업격국、생활습관,발휘후발우세,자각배식문화산업발전적신생장점,노력타조고부가치、고과기함량적수자화문화산업품패。
Information age brings a profound impact on people＇s daily life and aesthetic taste.Creativity and digitalization of culture industries is and will inevitably lead to the revolutionary change of the present cultural industries.The contemporary cultural brand construction will necessarily be branded with digital and creative cultured.Protection of Qilu blue cultural resources and cultural brand construction must actively adapt to the digital trend of cultural industries,give play to advantages with the help of cultural superiority,industry patterns and living habits,and cultivate the new growth for the digital cultural brand with added value and high technology.