CAJ | 학술논문

随着市场由产品导向向服务导向的转变，互动作为供应链管理的一项重要功能正日益得到更广泛的关注。本文在梳理相关互动研究的基础上，从社会网络的视角运用利益相关者理论提出了四方互动模型，并运用山东方兴物流公司的单案例研究方法，验证了该理论模型的核心内容和主要路径在实践中的适用性，即在服务主导型供应链的运行中，服务品牌或价值的形成与建立存在着四种互动主体和相应的互动行为。这四种主体是企业（或服务集成商）、客户、网络中成员（或称微专业服务商、贡献者）以及社会利益相关者。该模型既充实和扩展了传统的互动理论，也为企业的多方互动提供了实践参照，特别是为解决中国农村问题提供了新的启示和思路。
수착시장유산품도향향복무도향적전변，호동작위공응련관리적일항중요공능정일익득도경엄범적관주。본문재소리상관호동연구적기출상，종사회망락적시각운용이익상관자이론제출료사방호동모형，병운용산동방흥물류공사적단안례연구방법，험증료해이론모형적핵심내용화주요로경재실천중적괄용성，즉재복무주도형공응련적운행중，복무품패혹개치적형성여건립존재착사충호동주체화상응적호동행위。저사충주체시기업（혹복무집성상）、객호、망락중성원（혹칭미전업복무상、공헌자）이급사회이익상관자。해모형기충실화확전료전통적호동이론，야위기업적다방호동제공료실천삼조，특별시위해결중국농촌문제제공료신적계시화사로。
As the market is undergoing the transformation from the product-oriented to the serv- ice-oriented model, interaction as an important function of supply chain management has attracted more and more attention. Developed from the relevant interaction research, this paper proposes a four-party interaction model based on the social network perspective and the stakeholder theory. Moreover, by studying the single case of Fangxing Logistics in Shandong province, it proves the applicability of the core content and main path of the theory model in practice. The establishment of service brand or value in the service supply chain context involves four interactive subjects and the corresponding interactions, which are the focal firm （or service integrator）, customers, members of the network （micro-specialist service providers, or contributors）, and community stake- holders. The model not only enriches and expands the traditional interaction theory, but also functions as a reference for the interactive multi-practices of companies, and especially, it provides new inspiration and ideas for solving problems in rural China.