浙江青年专修学院学报
浙江青年專脩學院學報
절강청년전수학원학보
JOURNAL OF ZHE-JIANG YOUTH COLLEGE
2011年
4期
30-34
,共5页
绿色消费%大学生%消费观念%消费行为
綠色消費%大學生%消費觀唸%消費行為
록색소비%대학생%소비관념%소비행위
green consumption%undergraduates%consumer attitudes%consumer behavior
绿色消费是可持续消费的重要组成部分，是实现经济社会可持续发展和缓解资源环境压力的重要途径。作为未来消费的主力军，当代大学生是绿色消费的重要践行者，对推动和普及绿色消费起着举足轻重的作用。课题以南通大学为样本，对部分大学生进行消费观念和行为现状的实证调查，探讨了大学生绿色消费的特点和规律，分析了大学生绿色消费行为的影响因素和决策机制，提出了推进大学生绿色消费的对策和建议。
綠色消費是可持續消費的重要組成部分，是實現經濟社會可持續髮展和緩解資源環境壓力的重要途徑。作為未來消費的主力軍，噹代大學生是綠色消費的重要踐行者，對推動和普及綠色消費起著舉足輕重的作用。課題以南通大學為樣本，對部分大學生進行消費觀唸和行為現狀的實證調查，探討瞭大學生綠色消費的特點和規律，分析瞭大學生綠色消費行為的影響因素和決策機製，提齣瞭推進大學生綠色消費的對策和建議。
록색소비시가지속소비적중요조성부분，시실현경제사회가지속발전화완해자원배경압력적중요도경。작위미래소비적주력군，당대대학생시록색소비적중요천행자，대추동화보급록색소비기착거족경중적작용。과제이남통대학위양본，대부분대학생진행소비관념화행위현상적실증조사，탐토료대학생록색소비적특점화규률，분석료대학생록색소비행위적영향인소화결책궤제，제출료추진대학생록색소비적대책화건의。
Green consumption is an important component of sustainable consumption, and it is an important way to realize sustainable economic and social development and alleviate the pressure on resources and the environment. As the main force of future consumption, undergraduates are important practitioners of green consumption, who play important role in the promotion and popularization of green consumption. The author takes Nantong University as an example and works on the empirical investigation of consumer attitude and behavior among some undergraduates to explore the characteristics and patterns of green consumption among undergraduates, analyze affecting factors and decision-making mechanism of consumer behavior among undergraduates and puts forward countermeasures and suggestions to promote green consumption among undergraduates.
