CAJ | 학술논문

介绍了农产品品牌构建的涵义及其基本形式,从农产品地理标志的申报和使用、证明商标的申请、驰名商标和著名商标的评定、有机食品和绿色食品的认证等方面探讨了农产品品牌构建的基本途径.以浙江省茶产业为例,分析了其发展现状、品牌构建情况和所取得的成效.
개소료농산품품패구건적함의급기기본형식,종농산품지리표지적신보화사용、증명상표적신청、치명상표화저명상표적평정、유궤식품화록색식품적인증등방면탐토료농산품품패구건적기본도경.이절강성다산업위례,분석료기발전현상、품패구건정황화소취득적성효.
The connotation and basic forms of the construction of agricultural products brands were introduced. The basic approaches were discussed from the aspects such as the declaration and use of geographical indications of agricultural products,application of certification mark,evaluation of well-known mark and famous mark as well as certification of organic food and green food. Taking tea industry in Zhejiang Province as a case,its current development,brand construction status and achievements were analyzed.