安徽理工大学学报：社会科学版
安徽理工大學學報：社會科學版
안휘리공대학학보：사회과학판
Journal of Anhui University of Science and Technology:Social Science
2011年
3期
18-21
,共4页
家用轿车%购买决策%评价模型%结构方程模型
傢用轎車%購買決策%評價模型%結構方程模型
가용교차%구매결책%평개모형%결구방정모형
family - oriented autos%purchasing decisions%evaluation model%structural equation model
从当前家用轿车购买决策中存在的问题出发，针对传统研究家用轿车决策行为的不足，结合结构方程模型的原理，构建了家用轿车购买决策行为评价指标体系和评价模型，并进行了实证研究。结果表明，通过该模型可以为消费者制定家用轿车购买决策提供一种新的思路，从而使其决策更加科学和合理。
從噹前傢用轎車購買決策中存在的問題齣髮，針對傳統研究傢用轎車決策行為的不足，結閤結構方程模型的原理，構建瞭傢用轎車購買決策行為評價指標體繫和評價模型，併進行瞭實證研究。結果錶明，通過該模型可以為消費者製定傢用轎車購買決策提供一種新的思路，從而使其決策更加科學和閤理。
종당전가용교차구매결책중존재적문제출발，침대전통연구가용교차결책행위적불족，결합결구방정모형적원리，구건료가용교차구매결책행위평개지표체계화평개모형，병진행료실증연구。결과표명，통과해모형가이위소비자제정가용교차구매결책제공일충신적사로，종이사기결책경가과학화합리。
Starting from the problems existing in current purchasing decisions of family - oriented autos, aiming at the insufficiency of traditional decision -making behaviors in such purchasing, and based on the principles of structural equation model, this paper constructs evaluation index system and evaluation model of purchasing deci- sions of family - oriented autos with an empirical study. The result shows that this model can provide a new idea for consumers in making purchasing decisions of family - oriented autos, which will make their decisions more scientific and reasonable.
