CAJ | 학술논문

有条件的免费送货己成为最有效的营销手段之一,越来越多的公司尤其是电子商务公司开始向一次订购量超过最小免费送货量的买家提供免费送货服务.研究了当供应商提供免费送货选择时零售商在确定需求和随机需求两种情况下的最优订货策略问题,并用导出的最优订货策略和数值试验分析了最小免费送货量及运费对零售商最优订货策略的影响.
유조건적면비송화기성위최유효적영소수단지일,월래월다적공사우기시전자상무공사개시향일차정구량초과최소면비송화량적매가제공면비송화복무.연구료당공응상제공면비송화선택시령수상재학정수구화수궤수구량충정황하적최우정화책략문제,병용도출적최우정화책략화수치시험분석료최소면비송화량급운비대령수상최우정화책략적영향.
Free shipping with conditions has become one of the most effective marketing tools,80 more and more companies especially e-business companies become to offer free shipping to buyers whenever their orders placed exceeds the minimum quantity specified by them.In this paper,we examine the optimal order strategy of a retailer who faces deterministic or stochastic demand when suppliers offer free shipping, and analyze the impacts of the free shipping quantity and the transportation cost on the retailer's optimal order strategy through the optimal order strategy we derived and an extensive numerical study.