淮南师范学院学报
淮南師範學院學報
회남사범학원학보
JOURNAL OF HUAINAN TEACHERS COLLEGE
2012年
1期
24-27
,共4页
一线职业性东道主%期望差异%经济驱动力%期望侧重
一線職業性東道主%期望差異%經濟驅動力%期望側重
일선직업성동도주%기망차이%경제구동력%기망측중
professional hosts in the front line%expectation variation%economic driving force%expecta-tion emphasis
随着旅游业的发展,东道主的职业性趋势日益增强。其中,一线职业性东道主与旅游者的交互成为影响旅游体验的关键因素。由于旅游活动对不同利益群体有着不同的意义,衍生出期望上的差异。运用期望差异的概念观察分析旅游活动中一线职业性东道主与旅游者的交互活动,对于提高旅游服务质量和旅游营销策略的谋划具有重要意义。
隨著旅遊業的髮展,東道主的職業性趨勢日益增彊。其中,一線職業性東道主與旅遊者的交互成為影響旅遊體驗的關鍵因素。由于旅遊活動對不同利益群體有著不同的意義,衍生齣期望上的差異。運用期望差異的概唸觀察分析旅遊活動中一線職業性東道主與旅遊者的交互活動,對于提高旅遊服務質量和旅遊營銷策略的謀劃具有重要意義。
수착여유업적발전,동도주적직업성추세일익증강。기중,일선직업성동도주여여유자적교호성위영향여유체험적관건인소。유우여유활동대불동이익군체유착불동적의의,연생출기망상적차이。운용기망차이적개념관찰분석여유활동중일선직업성동도주여여유자적교호활동,대우제고여유복무질량화여유영소책략적모화구유중요의의。
With the development of tourism, hosts＇ job tends to be more and more professional. Especially, professional hosts in the front line and tourists often make contact with each other mutually, which is a key factor to determine the experience of travelling. Trourist activities have different influences on groups of people with different social status and interest, hence, their expectations also vary a lot.＇ The concept of expectation variation may be used to observe and analyze in travelling how hosts in the front line and tourists behave, which plays a significant role in improving the quality of tourist service and designing tourist marketing strategies.
