CAJ | 학술논문

第三代电子商务被预测为未来商务模式的主流，其关键是为用户提供个性化的服务，来吸引顾客购买商品。因此，如何控制、管理和利用大量的商品和顾客信息，是关系到网上零售企业能否在激烈的竞争中站稳脚跟的关键所在。文章简要介绍了第三代电子商务模式和知识管理的概念，并根据大系统理论的分解与协调原理提出了一个针对网上零售企业的多知识库知识与信息管理模型，实现企业信息流的有效管理和控制，并讨论了该模型在具体应用中所涉及到的一些问题。
제삼대전자상무피예측위미래상무모식적주류，기관건시위용호제공개성화적복무，래흡인고객구매상품。인차，여하공제、관리화이용대량적상품화고객신식，시관계도망상령수기업능부재격렬적경쟁중참은각근적관건소재。문장간요개소료제삼대전자상무모식화지식관리적개념，병근거대계통이론적분해여협조원리제출료일개침대망상령수기업적다지식고지식여신식관리모형，실현기업신식류적유효관리화공제，병토론료해모형재구체응용중소섭급도적일사문제。
It is predicted that “the Third Generation of E-Commerce” will be the most popular trend of future commerce. The crisis is to provide customized services according to the diversified interests of their customer,which will functioned as to attract buying affairs. In this regard ,how to control and manage the huge amount of information of the commodities and buyers will become the concentration of an Internet retailer. This paper gives a brief introduction of“ledge and information flow of the Internet Retailing Enterprise efficiently,and finally,problems which need to be solved will be discussed.