河北工程大学学报：社会科学版
河北工程大學學報：社會科學版
하북공정대학학보：사회과학판
2011年
4期
8-10
,共3页
河北连锁超市%未确知理论%顾客满意度%测评模型
河北連鎖超市%未確知理論%顧客滿意度%測評模型
하북련쇄초시%미학지이론%고객만의도%측평모형
chain market of Hebei%unascertained theory%customer satisfaction%appraisal model
文章旨在以科学发展观为指导，立足于河北省“三年上水平”的时代背景，根据《河北省现代服务业“十二五”发展规划》提出的要求，立足于河北省地方连锁超市实际，建立以未确知理论为基础的我省连锁超市顾客满意度模型。通过问卷设计与调查，进行数据统计和分析，从企业、政府、行业协会角度对河北连锁超市顾客满意度测评的结论进行分析并提出提升连锁超市发展的策略与建议。
文章旨在以科學髮展觀為指導，立足于河北省“三年上水平”的時代揹景，根據《河北省現代服務業“十二五”髮展規劃》提齣的要求，立足于河北省地方連鎖超市實際，建立以未確知理論為基礎的我省連鎖超市顧客滿意度模型。通過問捲設計與調查，進行數據統計和分析，從企業、政府、行業協會角度對河北連鎖超市顧客滿意度測評的結論進行分析併提齣提升連鎖超市髮展的策略與建議。
문장지재이과학발전관위지도，립족우하북성“삼년상수평”적시대배경，근거《하북성현대복무업“십이오”발전규화》제출적요구，립족우하북성지방련쇄초시실제，건립이미학지이론위기출적아성련쇄초시고객만의도모형。통과문권설계여조사，진행수거통계화분석，종기업、정부、행업협회각도대하북련쇄초시고객만의도측평적결론진행분석병제출제승련쇄초시발전적책략여건의。
Guided by the concept of scientific development, based on the background of times of ＂Onto New Level in 3 years＂ of Hebei, according to the request of＂ the 12th Five Year＂ planning of development of the modern service industry of Hebei province and based on the actual local supermarket chain of Hebei, the paper builds customer satisfaction model of the supermarket chain of Hebei based on unascertained the theory. Through the design and survey of questionnaire, and the statistics and analysis of data, the paper analyzes the conclusion of customer satisfaction assessment of supermarket chain of Hebei in the angle of enterprise, government and industry association and put forward the strategy and suggestion of promoting the development of supermarket chain.
