CAJ | 학술논문

SWOT模型是一种有效的战略分析方法 ,而这种分析方法通常仅限于描述性解释,而缺少有效的定量化约束.现以乌镇旅游发展为例尝试采用AHP方法对SWOT模型中的优势、劣势、机会、威胁进行较全面的分析、评估,为制定更有效的战略措施服务;并对战略措施进行评价、确定权重,以此制定不同时期的发展重点,从而形成更加完善的SWOT模型体系,最终更科学的指导乌镇旅游业的发展.
SWOT모형시일충유효적전략분석방법 ,이저충분석방법 통상부한우묘술성해석,이결소유효적정양화약속.현이오진여유발전위례상시채용AHP방법 대SWOT모형중적우세、열세、궤회、위협진행교전면적분석、평고,위제정경유효적전략조시복무;병대전략조시진행평개、학정권중,이차제정불동시기적발전중점,종이형성경가완선적SWOT모형체계,최종경과학적지도오진여유업적발전.
The SWOT model which is an analytical method of effectively strategic is usually qualitative analysis and is in need of quantitative analysis. Now taking Wuzhen as a case,this paper which analyzes and appraises the model of STOW is to serve for the establishment of strategic measures. This paper studies index system of measures of Wuzhen tourism and gives weights to indexes by Analytic Hierarchy Process. Accordingly , it makes different measures of different development periods, this model of SWOT becomes more perfect than before. So it is more advantageous to the development of Wuzhen tourism by the way of SWOT model.