CAJ | 학술논문

石油销售公司主要销售成品油，在加油站完成对消货者的服务，要求销售行业的员工要彻底转变观念，要将纯粹的商品营销的理念转变为服务营销观念，要将对车的服务延伸至对车和人的服务。在当今的市场条件下更好地实现油品销售，主要应做好这些工作：细分市场，准确进行市场定位；加强培训，提供优质服务；扩展服务延伸。
석유소수공사주요소수성품유，재가유참완성대소화자적복무，요구소수행업적원공요철저전변관념，요장순수적상품영소적이념전변위복무영소관념，요장대차적복무연신지대차화인적복무。재당금적시장조건하경호지실현유품소수，주요응주호저사공작：세분시장，준학진행시장정위；가강배훈，제공우질복무；확전복무연신。
Petroleum companies mainly sell petroleum products. But in order to finish the service for customers in gasoline stations, it is necessary for salesmen to transform their viewpoints that include changing concept from pure commodity marketing into service marketing, extending the service for automobile to the service for automobile and humans. Meanwhile, in order to improve the petroleum product sales under the current market condition, the following works should be done, which include subdividing the markct, making accurate market position, strengthening the training, supplying the excellent service and extending the service.