商业经济
商業經濟
상업경제
BUSINESS ECONOMY
2011年
21期
7-8
,共2页
李辉作%孙喜峰%臧良运%杨延鹏
李輝作%孫喜峰%臧良運%楊延鵬
리휘작%손희봉%장량운%양연붕
齐齐哈尔%乡村旅游%问题%品牌建设%策略
齊齊哈爾%鄉村旅遊%問題%品牌建設%策略
제제합이%향촌여유%문제%품패건설%책략
Qiqihar%rural tourism%problem%brand construction%strategy
齐齐哈尔市乡村旅游经多年发展取得了可喜的成就，但其在发展过程中也存在着很多问题，如乡村旅游产品粗糙，类型较单一，缺乏能同时满足游客“吃、住、行、游、购、娱”一体化消费需求的综合性乡村旅游产品，以及乡村生态环境质量下降。人文环境特色减弱等。随着乡村旅游的竞争愈加激烈，齐齐哈尔市急需提升本市旅游品牌的建设能力，为旅游品牌设计合适的形象识别系统，加大宣传促销力度；发掘文化内涵，提升产品品质；坚持可持续发展，从而促进乡村旅游持续、健康、有序的发展。
齊齊哈爾市鄉村旅遊經多年髮展取得瞭可喜的成就，但其在髮展過程中也存在著很多問題，如鄉村旅遊產品粗糙，類型較單一，缺乏能同時滿足遊客“喫、住、行、遊、購、娛”一體化消費需求的綜閤性鄉村旅遊產品，以及鄉村生態環境質量下降。人文環境特色減弱等。隨著鄉村旅遊的競爭愈加激烈，齊齊哈爾市急需提升本市旅遊品牌的建設能力，為旅遊品牌設計閤適的形象識彆繫統，加大宣傳促銷力度；髮掘文化內涵，提升產品品質；堅持可持續髮展，從而促進鄉村旅遊持續、健康、有序的髮展。
제제합이시향촌여유경다년발전취득료가희적성취，단기재발전과정중야존재착흔다문제，여향촌여유산품조조，류형교단일，결핍능동시만족유객“흘、주、행、유、구、오”일체화소비수구적종합성향촌여유산품，이급향촌생태배경질량하강。인문배경특색감약등。수착향촌여유적경쟁유가격렬，제제합이시급수제승본시여유품패적건설능력，위여유품패설계합괄적형상식별계통，가대선전촉소력도；발굴문화내함，제승산품품질；견지가지속발전，종이촉진향촌여유지속、건강、유서적발전。
Qiqihar has made great achievement in rural tourism over the years. But there still are some disadvantages in its development, such as rough in quality and single in type of products, lack of intagrated rural tourism products meeting with the tourists＇ dining, housing, transporting, traveling, shopping, and entertaining, and downgrading in quality of rural and humanistic environment. In order to keep up with the increasing competition, Qiqihar need enhance its city tourism brand by designing suitable image identifying system, value publicity and promotion, explore its cultural implications to increase the quality of products, and keep sustainable development to promote healthy and orderly rural tourism.
