CAJ | 학술논문

作为新时代的产物,网络团购深受消费者与商家的喜欢。消费者通过网络平台自发组团与商家进行交易,亦或通过各类网站申请成为会员,直接参团购买。但就是这种改变传统的商业模式引发当前的种种质疑。文章通过博弈理论,分析网络团购的问题关键,并进一步探讨解决问题的方法,以促进网络团购的健康发展。
작위신시대적산물,망락단구심수소비자여상가적희환。소비자통과망락평태자발조단여상가진행교역,역혹통과각류망참신청성위회원,직접삼단구매。단취시저충개변전통적상업모식인발당전적충충질의。문장통과박혁이론,분석망락단구적문제관건,병진일보탐토해결문제적방법,이촉진망락단구적건강발전。
Online group-buying,which is the product of this new era,has been deeply loved by both consumers as well as businesses.Through the platform of network,the consumer can either voluntarily join the buying group and together they trade with the businesses or he（or she） can apply for the membership of some website and directly deal with the businesses.However,it is this kind of business-customer mode,which changes the traditional way of buying,that causes series of problems.This paper attempts to analyze the key issue of online group-buying on the basis of game theory and discuss further solutions to the issue,trying to promote its healthy development in the future.