CAJ | 학술논문

指出了体验经济时期品牌识别对于企业经营的重要性以及产品系列延伸策略的普遍性。针对品牌视觉认知,采用Design Formation Analysis（DFA）方法提取品牌识别的形态隐式和显式特征。在此基础上提出了基于形态推演法则的形状文法,并通过此进行产品形态推演。最后通过吸油烟机形态推演实例验证了方法的可行性。
지출료체험경제시기품패식별대우기업경영적중요성이급산품계렬연신책략적보편성。침대품패시각인지,채용Design Formation Analysis（DFA）방법제취품패식별적형태은식화현식특정。재차기출상제출료기우형태추연법칙적형상문법,병통과차진행산품형태추연。최후통과흡유연궤형태추연실례험증료방법적가행성。
The importance of brand recognition to enterprise management and the universality of product series extension strategy in experience economy period were pointed out.For brand visual perception,Design Formation Analysis（DFA）was presented to extract the implicit and explicit form features,then the traditional shape grammar was extended to the one based on innovative rules for product form deduction.Finally,the feasibility of the method was verified through the application example of range hood form deduction.