CAJ | 학술논문

地区形象宣传语是一个城市、省份或国家对外宣传的重要媒介,其英译的好坏直接影响到外宣工作是否成功。由于地区形象宣传语与一般公示语的文本功能和特点不尽相同,本文尝试从纽马克文本类型理论的视角,通过解读上海世博会部分展馆主题的翻译,管窥出地区形象宣传语的特点和翻译原则。
지구형상선전어시일개성시、성빈혹국가대외선전적중요매개,기영역적호배직접영향도외선공작시부성공。유우지구형상선전어여일반공시어적문본공능화특점불진상동,본문상시종뉴마극문본류형이론적시각,통과해독상해세박회부분전관주제적번역,관규출지구형상선전어적특점화번역원칙。
The promotional words of regional images are important means for regions to promote their regional public images.They are different from common public notices;therefore,this paper intends to investigate their languages and translations under the guidance of Newmark＇s theory of text types,through the analyses of themes of some pavilions in Shanghai Expo.