CAJ | 학술논문

对大多数服装企业来说,加快自主创新、打造自主品牌是企业成功转型的必由之路.而创建自主品牌更多的是文化创新,文化创新的外在表现力又是品牌形象塑造.即CIS企业识别系统的创建.地方性服装自主品牌必须抓住与其它地域品牌文化不同的特色与亮点,通过地域文化和企业形象策划的结合来提升地方性品牌竞争力,创造品牌无形资产,为地方性服装自主品牌发展带来新的契杌.
대대다수복장기업래설,가쾌자주창신、타조자주품패시기업성공전형적필유지로.이창건자주품패경다적시문화창신,문화창신적외재표현력우시품패형상소조.즉CIS기업식별계통적창건.지방성복장자주품패필수조주여기타지역품패문화불동적특색여량점,통과지역문화화기업형상책화적결합래제승지방성품패경쟁력,창조품패무형자산,위지방성복장자주품패발전대래신적계올.
To the majority clothing enterprises,speeds up the independent innovation,the making inde- pendent brand is the enterprise success reforming way that must be taken.Those who found the independent brand to be more is the cultural innovation,the cultural innovation external expressive force is also the brand image mold,namely CIS enterprise recognition system's foundation.The local clothing independent brand must hold with the other region brand culture different characteristic and the luminescent spot,promotes the local brand competitive power through the region culture and the enterprise image plan's union.the creation brand intangible asset,is the local clothing independent brand development brings the new turning point.