CAJ | 학술논문

品牌文化与当代社会文化有密切的关系，在快速消费的商品经济时代，恶俗成为时代诟病。某些品牌推波助澜，过度宣扬时尚、财富、攀比等强调物质的恶俗文化，或者以完全不讲创意的恶俗形式宣传，造成不良社会影响，这使得品牌文化的传播与认同在文化体制改革中面临考验。
품패문화여당대사회문화유밀절적관계，재쾌속소비적상품경제시대，악속성위시대후병。모사품패추파조란，과도선양시상、재부、반비등강조물질적악속문화，혹자이완전불강창의적악속형식선전，조성불량사회영향，저사득품패문화적전파여인동재문화체제개혁중면림고험。
Brand culture and contemporary social culture are closely related. In this consuming society, the vulgarity becomes the Era Malady. Some brand cultures add fuel to the flame by emphasizing fashion, wealth, comparison excessively, or using some vulgar form of publicity. Thus the adverse social impact is caused, and the brand culture is facing the severe test of dissemination and the identity in the cultural reform.