CAJ | 학술논문

以西安为例,运用因子分析和回归分析等方法,分析了对旅游地形象、满意度和忠诚度有影响的游客感知指标,并构建了相关的回归方程。研究表明,游客对西安的感知可以分为基础设施、人文氛围和服务、资源吸引力、旅游信息、环境和卫生质量、新奇度及便利性6个维度;有有趣的地方参观、优质的服务、有高品质的住宿、旅游咨询系统发达4项指标对旅游地形象、游客满意度和忠诚度皆有正面影响;旅游形象对游客忠诚的影响比满意度对游客忠诚的影响更显著。在此基础上,提出了城市旅游的管理和营销等相关建议。
이서안위례,운용인자분석화회귀분석등방법,분석료대여유지형상、만의도화충성도유영향적유객감지지표,병구건료상관적회귀방정。연구표명,유객대서안적감지가이분위기출설시、인문분위화복무、자원흡인력、여유신식、배경화위생질량、신기도급편리성6개유도;유유취적지방삼관、우질적복무、유고품질적주숙、여유자순계통발체4항지표대여유지형상、유객만의도화충성도개유정면영향;여유형상대유객충성적영향비만의도대유객충성적영향경현저。재차기출상,제출료성시여유적관리화영소등상관건의。
Taking Xi＇an City as a case study and by using methods of factor analysis and regression analysis,the paper researches influential visitors＇ perception indicators of destination image,satisfaction and loyalty,and constructs the relevant regression equation.The results show that： tourists＇ perception to Xi＇an can be divided into six dimensions： infrastructure,human phenomenon and services,resource attraction,tourist information,environmental and health quality,novelty and convenience;four indicators on tourism destination image,tourist satisfaction and loyalty are all positive,they are interesting places to visit,good service,high quality accommodation,developed tourist information system;compared with tourist satisfaction,tourist image has more significant impact on tourist loyalty.