预测
預測
예측
FORECASTING
2010年
1期
42-48
,共7页
风险偏好%风险倾向%创业风险感知%创业决策%中介变量
風險偏好%風險傾嚮%創業風險感知%創業決策%中介變量
풍험편호%풍험경향%창업풍험감지%창업결책%중개변량
risk preference%risk propensity%entrepreneurial risk perception%entrepreneurial decision%mediator
通过创业决策情景模拟,以问卷方式收集数据,基于风险行为影响因素模型,探讨了风险偏好作为前导变量、风险感知作为中介变量时,个人风险倾向与创业决策关系.研究结果表明:(1)风险偏好对风险倾向没有影响作用;(2)风险倾向正向影响创业决策;(3)创业风险感知负向影响创业决策;(4)创业风险感知部分中介了风险倾向对创业决策的作用.因此,谈论风险倾向无用还为时过早.
通過創業決策情景模擬,以問捲方式收集數據,基于風險行為影響因素模型,探討瞭風險偏好作為前導變量、風險感知作為中介變量時,箇人風險傾嚮與創業決策關繫.研究結果錶明:(1)風險偏好對風險傾嚮沒有影響作用;(2)風險傾嚮正嚮影響創業決策;(3)創業風險感知負嚮影響創業決策;(4)創業風險感知部分中介瞭風險傾嚮對創業決策的作用.因此,談論風險傾嚮無用還為時過早.
통과창업결책정경모의,이문권방식수집수거,기우풍험행위영향인소모형,탐토료풍험편호작위전도변량、풍험감지작위중개변량시,개인풍험경향여창업결책관계.연구결과표명:(1)풍험편호대풍험경향몰유영향작용;(2)풍험경향정향영향창업결책;(3)창업풍험감지부향영향창업결책;(4)창업풍험감지부분중개료풍험경향대창업결책적작용.인차,담론풍험경향무용환위시과조.
The present study discussed risk preference as the antecedence of risk propensity,the role of risk perception as mediator,and the relationship between individual risk propensity and entrepreneurial decision by the situational simulated survey.Results were as follows:(1)risk preferences had no impact on risk propensity;(2)risk propensity positively affected entrepreneurial decision;(3)entrepreneurial risk perception negatively influenced entrepreneurial decision;(4)entrepreneurial risk perception partially mediated the effect of risk propensity on entrepreneurial decision.Thus,it is too early to consider unusefulness of risk propensity.
