基于关系营销的农资产品终端销售策略分析
기우관계영소적농자산품종단소수책략분석
Study on the Terminal Marketing Strategy of Agricultural Material Products Based on Relationship Marketing
  • 万方数据
    安徽农业科学 안휘농업과학
    JOURNAL OF ANHUI AGRICULTURAL SCIENCES
    2010年 10期 5354-5355 ,共2页

    邢戈

    형과

    关系营销%农资%终端销售 關繫營銷%農資%終耑銷售
    관계영소%농자%종단소수
    Relationship marketing%Agricultural capital%Terminal marketing
    介绍了关系营销的内涵,基于对农资终端销售现存问题的分析,提出了关系营销在农资终端销售中的具体实施策略.
    개소료관계영소적내함,기우대농자종단소수현존문제적분석,제출료관계영소재농자종단소수중적구체실시책략.
    The connotation of relationship marketing was introduced. Based on the analysis of current problems in the terminal marketing of agricultrual material products, the specific application strategies of relationship marketing in terminal marketing were put forward.
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