CAJ | 학술논문

社会对市场营销人才的需求一直处于十分旺盛的态势,然市场营销本科毕业生的就业状况并不理想。针对这一矛盾,分析了当前市场营销本科生就业难的原因,探讨了基于就业导向的市场营销本科人才培养目标和培养途径,为应用型本科院校培养符合社会需求的市场营销本科人才提出一些建议。
사회대시장영소인재적수구일직처우십분왕성적태세,연시장영소본과필업생적취업상황병불이상。침대저일모순,분석료당전시장영소본과생취업난적원인,탐토료기우취업도향적시장영소본과인재배양목표화배양도경,위응용형본과원교배양부합사회수구적시장영소본과인재제출일사건의。
There has been a great demand for the talented person majoring in marketing in the labor market.However,it is difficult for graduates majoring in marketing to find a better job.In view of this situation,the article analyzes the reasons why graduates can not find a better job,and it discusses the goal and training approach of the marketing major students and put forward some suggestions on how to cultivating the undergraduates in accordance with the demand of the society in the applied colleges.