商业经济
商業經濟
상업경제
BUSINESS ECONOMY
2012年
4期
44-45
,共2页
企业集团%多元化经营%战略分析
企業集糰%多元化經營%戰略分析
기업집단%다원화경영%전략분석
enterprise group%diversified operation%strategy analysis
在经济全球化、资源配置国际化的大背景下,企业面临的竞争越来越激烈。在这种情况下,许多企业、特别是企业集团纷纷采取多元化的经营战略。这已经是企业发展必然的经营战略。全面实施多元化经营战略,必须全面、深入理解多元化经营战略模式,准确把握其内涵、特点和对企业集团外部经营环境、内部状况的要求,从而促进我国企业集团健康成长。
在經濟全毬化、資源配置國際化的大揹景下,企業麵臨的競爭越來越激烈。在這種情況下,許多企業、特彆是企業集糰紛紛採取多元化的經營戰略。這已經是企業髮展必然的經營戰略。全麵實施多元化經營戰略,必鬚全麵、深入理解多元化經營戰略模式,準確把握其內涵、特點和對企業集糰外部經營環境、內部狀況的要求,從而促進我國企業集糰健康成長。
재경제전구화、자원배치국제화적대배경하,기업면림적경쟁월래월격렬。재저충정황하,허다기업、특별시기업집단분분채취다원화적경영전략。저이경시기업발전필연적경영전략。전면실시다원화경영전략,필수전면、심입리해다원화경영전략모식,준학파악기내함、특점화대기업집단외부경영배경、내부상황적요구,종이촉진아국기업집단건강성장。
Enterprises are faced with fierce competition under the globalization and international resource allocation background. In this circumstance, many businesses, especially conglomerates, take diversified operation strategies, which is essential for their development. To carry out diversified operation strategies requires a fidl-seale, profound understanding of the diversified strategy operation mode as well as the connotation, feature and demand of external environment and internal situation so as to advance the healthy growth of enterprise groups in our country.
