计算机光盘软件与应用
計算機光盤軟件與應用
계산궤광반연건여응용
COMPUTER CD SOFTWARE ADN APPLICATIONS
2011年
12期
215-216,224
,共3页
工作过程系统化%营销%课程体系
工作過程繫統化%營銷%課程體繫
공작과정계통화%영소%과정체계
Systernatic work process%Marketing%Curriculum
本文按工作过程系统化模式,在分析中职营销专业课程体系现状基础上,打破学科体系、知识体系的框架,做颠覆性改革,形成不同的学习领域,以超市营销等9项产品或服务的营销为载体、为课程,每门课程里均反复训练4类15项中8—10项典型工作任务。文中拟制新营销专业课程体系框架,并对教法、学法,支持系统、教学工具等进行了设计。
本文按工作過程繫統化模式,在分析中職營銷專業課程體繫現狀基礎上,打破學科體繫、知識體繫的框架,做顛覆性改革,形成不同的學習領域,以超市營銷等9項產品或服務的營銷為載體、為課程,每門課程裏均反複訓練4類15項中8—10項典型工作任務。文中擬製新營銷專業課程體繫框架,併對教法、學法,支持繫統、教學工具等進行瞭設計。
본문안공작과정계통화모식,재분석중직영소전업과정체계현상기출상,타파학과체계、지식체계적광가,주전복성개혁,형성불동적학습영역,이초시영소등9항산품혹복무적영소위재체、위과정,매문과정리균반복훈련4류15항중8—10항전형공작임무。문중의제신영소전업과정체계광가,병대교법、학법,지지계통、교학공구등진행료설계。
This article by systematic work process model,the marketing staff in the analysis based on the status of the professional curriculum to break the disciplinary system,knowledge systems framework,making disruptive reform,the formation of different fields of study,to supermarkets and other nine products or marketing services marketing as a carrier for the courses,each course in the four categories of training are repeated in 8-10 items 15 typical tasks.Fiction text in the framework of the new marketing professional curriculum,and teaching methods,learning methods,support systems,teaching tools for the design.