CAJ | 학술논문

鉴于古镇以其不可再生的景观资源、重要的文化和历史价值,让人们心驰神往,而古镇旅游与乡村旅游有着密切的关联性。通过对走马古镇实地考察,采取SWOT法分析其发展旅游业的优势、劣势、机遇、威胁,提出新时期发展古镇旅游的对策建议。
감우고진이기불가재생적경관자원、중요적문화화역사개치,양인문심치신왕,이고진여유여향촌여유유착밀절적관련성。통과대주마고진실지고찰,채취SWOT법분석기발전여유업적우세、열세、궤우、위협,제출신시기발전고진여유적대책건의。
The landscape with its non-renewable resources and its cultural and historical value fascinated people.Old town tourism and rural tourism has close correlation.On the base of field trips of Zouma Old Town,this paper analyzes its development of tourism by SWOT method： Strengths,Weaknesses,Opportunities and Threats,and proposed suggestions for its tourism development in new period.