CAJ | 학술논문

运用文献资料法和逻辑分析法,探讨了体验经济与健身休闲体育服务的关系、体验式健身休闲体育服务的特征,提出了在体验经济背景下,健身休闲体育俱乐部在提供服务时,要以顾客为中心,在服务产品、服务场景、服务过程互动的质量管理、扩展性服务供给以及提供个性化服务等方面下功夫,让顾客在健身休闲的过程中获得美好的体验,以增强顾客的忠诚度,从而提升自己的市场竞争力。
운용문헌자료법화라집분석법,탐토료체험경제여건신휴한체육복무적관계、체험식건신휴한체육복무적특정,제출료재체험경제배경하,건신휴한체육구악부재제공복무시,요이고객위중심,재복무산품、복무장경、복무과정호동적질량관리、확전성복무공급이급제공개성화복무등방면하공부,양고객재건신휴한적과정중획득미호적체험,이증강고객적충성도,종이제승자기적시장경쟁력。
By using the methods of literature review and logical analysis,this paper studies the relationship between experiencing economy and the fitness leisure sports service,and the features of experiencing fitness leisure sports service.It puts forward that under the background of experiencing economy,the leisure sports clubs should focus on the customers and pay more attention to the service products,place,interactive quality management in the process of service,extra service supply and individualized service,so as to make the customers acquire beautiful experience in the process of fitness leisure and improve the clubs＇ market competiveness.