CAJ | 학술논문

本文通过文献回顾和案例分析,探讨了服务行业呈现出的两种新趋势,即产品服务化与企业服务化。作者认为这两种趋势有助于企业开拓新的事业领域,实现多元化发展,同时符合发展绿色经济的客观要求,是未来经济发展的主要方向之一。
본문통과문헌회고화안례분석,탐토료복무행업정현출적량충신추세,즉산품복무화여기업복무화。작자인위저량충추세유조우기업개탁신적사업영역,실현다원화발전,동시부합발전록색경제적객관요구,시미래경제발전적주요방향지일。
This study introduced two new trends in service industries： product servitization and enterprise servitization.This study was based on the past literatures and case study methodology.The authors suggested that the two new trends contribute to exploitation of new business domains and stimulate diversification for firm＇s development.In addition,these two new trends also will meet the requirements of green industry and will be one of the orientations of future economic growth.