CAJ | 학술논문

客家乡村旅游是一种发展客家经济和保存其文化特色的良好方式,但人们对客家乡村旅游的认识存在偏差,规划不健全、管理水平低、市场营销不足、利益分配不合理等现象严重制约着客家乡村旅游的发展.重新制定总体发展规划、择优开发、拓宽融资渠道、加强人力资源建设和管理制度建设、加大品牌宣传、注重生态旅游、走可持续发展道路,才能使客家乡村旅游健康发展下去.
객가향촌여유시일충발전객가경제화보존기문화특색적량호방식,단인문대객가향촌여유적인식존재편차,규화불건전、관리수평저、시장영소불족、이익분배불합리등현상엄중제약착객가향촌여유적발전.중신제정총체발전규화、택우개발、탁관융자거도、가강인력자원건설화관리제도건설、가대품패선전、주중생태여유、주가지속발전도로,재능사객가향촌여유건강발전하거.
Hakkan rural tourism is a good way that can develop Hakkan economy and preserve its cultural characteristics. But Hakkan rural tourism has many defects; warp of cognition foreground, distemperedness of programming, low management, insufficient marketing, unreasonable benefit distribution and so on . In order to promote the health development of Hakkan rural tourism,some suggestions were put forward,including instituting unitary development programming,merit-based development,broadening financing channels,strengthening the building of human resources and management system,stepping up publicity and building brand,focusing on eco-tourism and path o[ sustainable development.