CAJ | 학술논문

广告专业的项目教学通常是采用传统的＂理论＋实践＋应用＂的模式进行,忽略与行业有关的素质培养、实际技能、广告意识的形成,＂项目实战人才培养模式＂将教学过程与项目实战充分融为一体,体现了广告教育＂教、学、做＂一体化的根本特征,实现了校企合作、工学结合的＂无缝对接＂。实现了职业技术教育以需求为宗旨、以就业为导向、产学研相结合的教育理念。
엄고전업적항목교학통상시채용전통적＂이론＋실천＋응용＂적모식진행,홀략여행업유관적소질배양、실제기능、엄고의식적형성,＂항목실전인재배양모식＂장교학과정여항목실전충분융위일체,체현료엄고교육＂교、학、주＂일체화적근본특정,실현료교기합작、공학결합적＂무봉대접＂。실현료직업기술교육이수구위종지、이취업위도향、산학연상결합적교육이념。
The project teaching in the Advertisement Specialty is usually done in the traditional mode of ＂theory＋practice＋appliance＂,neglecting quality cultivation and the formation of practical skills and advertisement sense.Combining the teaching process and project actual combat,＂Project actual combat talent cultivation mode＂ embodies the fundamental feature of integrating ＂teaching,learning and doing＂ in advertisement education,realizes the ＂seamless link＂ of school and enterprise,and work and learning and reflects the educational idea that vocational education should take demand as its aim,guide its work by students＇ employment and combine production,learning and research.