CAJ | 학술논문

采用文献资料法、逻辑分析、对比分析等研究方法，从传播学的角度入手，分析武术与瑜伽在国际化传播中传播者、传播内容、传播媒介和受传者四个传播要素的异同。结论：武术国际化传播应以市场为导向调整、丰富传播内容；以政府为主导不断扩大传播群体。
채용문헌자료법、라집분석、대비분석등연구방법，종전파학적각도입수，분석무술여유가재국제화전파중전파자、전파내용、전파매개화수전자사개전파요소적이동。결론：무술국제화전파응이시장위도향조정、봉부전파내용；이정부위주도불단확대전파군체。
Through using the method of literature review, logical analysis and comparative analysis, trom the perspective of mass communication, this paper analyzes the similarities and differences between Wushu internationali- zation and Yoga＇ s in the four factors, communicator, communication content, and mass media. It concludes that- Wushu international communication should be market - oriented adjustments, rich content of communication and expand government- led mass communicators.