CAJ | 학술논문

超自然信仰在华人企业家决策中是一种普遍存在且具有重要影响的现象，并很有可能成为国际管理学界新的华人企业家研究范式。综合国内外相关研究文献发现，民族文化、不确定性、群体压力、寻求心理抚慰、归因理论以及经济社会发展水平等因素是超自然信仰在企业家决策中应用的主要原因及影响因素。综合来看，超自然信仰是企业家基于外在文化和内在经验共同影响的，对未经证实的事物之间因果关系的相信。它是企业家应对不确定性的一种决策辅助机制。
초자연신앙재화인기업가결책중시일충보편존재차구유중요영향적현상，병흔유가능성위국제관이학계신적화인기업가연구범식。종합국내외상관연구문헌발현，민족문화、불학정성、군체압력、심구심리무위、귀인이론이급경제사회발전수평등인소시초자연신앙재기업가결책중응용적주요원인급영향인소。종합래간，초자연신앙시기업가기우외재문화화내재경험공동영향적，대미경증실적사물지간인과관계적상신。타시기업가응대불학정성적일충결책보조궤제。
As a kind of non-scientific behavior, supernatural belief is a common phenomenon in Chinese entrepreneurs＇ decision-making, and has a profound practical significance. It has also become a new paradigm in the research of Chinese entrepreneurs concerning especially the application of supernatural faith. With a review of the main views about superstitious belief in decision-making, the article focuses on the impact of culture, uncertainty, group pressure and economic and social factors on the application of supernatural faith. The article concludes that on the basis of the influence of internal experience and external culture, supernatural belief is about the unsubstantiated causal relationships between things. And it is a kind of assistant decision-making mechanism for the Chinese entrepreneurs to deal with uncertainties in their business and life.