CAJ | 학술논문

运用文献资料法和调查访问法等研究方法,对影响消费者体育消费心理和行为的因素进行了研究和分析,结果发现：消费认知与自我抑制因素、营销策略与宣传因素、经济与时空因素、服务与管理因素等,是影响消费者体育消费心理和行为的重要因素;而积极引导消费者进行健康体育消费、加快经济发展,拓展体育消费供给市场、提升媒体对体育消费宣传的力度、大力培育体育经营管理人才,则是促进消费者体育消费健康发展的有效策略。
운용문헌자료법화조사방문법등연구방법,대영향소비자체육소비심리화행위적인소진행료연구화분석,결과발현：소비인지여자아억제인소、영소책략여선전인소、경제여시공인소、복무여관리인소등,시영향소비자체육소비심리화행위적중요인소;이적겁인도소비자진행건강체육소비、가쾌경제발전,탁전체육소비공급시장、제승매체대체육소비선전적력도、대력배육체육경영관리인재,칙시촉진소비자체육소비건강발전적유효책략。
Using literature and survey interviews and so on,this paper studys the factors of affecting the consumer sports expense psychology and the behavior.The results show that：sports consumer cognition and self-inhibitor,marketing strategies and propaganda factors,economic and space-time factors,management services and other factors are important factors of affecting consumption;and actively guiding the health sports consumption of the residents,promotion the economic growth and developing the market supply of urban community sports consumer,upgrading of the consumption in sports media propaganda efforts,nurturing sports management personnel are the effective strategies of promotion sports consumption healthy development.