CAJ | 학술논문

研究新时期研究生招生宣传工作的实效性，有针对性地开展研究生招生宣传，对于提高生源质量和研究生培养质量有着重要的现实意义。采用问卷调查的方法，对2010年在武汉市某社会报考点报考硕士研究生的学生进行调查，并与当前研究生招生工作实践进行比较分析，发现两者在招生宣传对象、时间、主要内容、途径等4个方面均存在较大的差异，进而提出4点建议：加强调查分析、科学制定招生计划和战略；实施“1134”方案，科学务实进行招生宣传；树立全面质量管理意识和服务意识；注重招生宣传的长远性、发挥师生主动性，以获得更好的研究生招生宣传效果，达到争取优质生源的目的。
연구신시기연구생초생선전공작적실효성，유침대성지개전연구생초생선전，대우제고생원질량화연구생배양질량유착중요적현실의의。채용문권조사적방법，대2010년재무한시모사회보고점보고석사연구생적학생진행조사，병여당전연구생초생공작실천진행비교분석，발현량자재초생선전대상、시간、주요내용、도경등4개방면균존재교대적차이，진이제출4점건의：가강조사분석、과학제정초생계화화전략；실시“1134”방안，과학무실진행초생선전；수립전면질량관리의식화복무의식；주중초생선전적장원성、발휘사생주동성，이획득경호적연구생초생선전효과，체도쟁취우질생원적목적。
To study the effectiveness of enrollment publicity and carry out the enrollment publicity of graduate students is quite important to increase the candidate quality and improve the qulaity of graudates cultivation in theory and practice. This paper,using questionnaire survey,investigates the graduate applicants in all social centers of registering for examination in Wuhan city in 2010 and mat~es a compara- tive analysis on current graduates enrollment. The result shows that there are four great differences in audience, time, main content and approach of enrollment publicity. Accordingly, this paper puts forward four suggestions： scientically making recruitment plan, implementing ＂1134＂ scheme and scientifically and practically carrying out enrollment publicity, establishing overall quality awareness and service awareness,focuing on the permanance of enrollment publicity and exercising the initiatives of teachers and students so as to achieve better effectiveness in graduate enrollment publicity and enroll more highquality candidates.