CAJ | 학술논문

针对媒体与学术界对于“蚁族”群体界定的差异，社会普适认知与媒体感知的不完全一致性，作者利用互评授信体系将部分主要媒体报道进行因子归类，探究媒体对“蚁族”报道的侧重方面，并在问卷调查的基础上利用因子分析法，研究了大众对于“蚁族”群体的普适认知情况。通过分析对比，对媒体感知状况予以了评价分析，对媒体全面关注、报道“蚁族”群体提出了建议。
침대매체여학술계대우“의족”군체계정적차이，사회보괄인지여매체감지적불완전일치성，작자이용호평수신체계장부분주요매체보도진행인자귀류，탐구매체대“의족”보도적측중방면，병재문권조사적기출상이용인자분석법，연구료대음대우“의족”군체적보괄인지정황。통과분석대비，대매체감지상황여이료평개분석，대매체전면관주、보도“의족”군체제출료건의。
According to the differences in the definitions of the ant tribe between media and academic field, and referring to the incongruity between media report and social evaluation about the ant tribe, this paper utilized the Holsti content analysis system to explore which aspects the media emphasis about the ant tribe. Further this paper found out the current situation tot analysis in the field investigation. Through media reports on ant tribe, and made some about social evaluation on this group based on the faccomparative research, this paper evaluated the accuracy of the suggestions about the further media reports on ant tribe.